The Brief

GLEADS, is a local beauty makeup brand, have their own independent large supply chain and production strength, service related design before, because of our trust, take over for its new brand JELLEND this time, a new image design. The customer demand is clear, the style communication is established, the design directly begins. GLEADS，是一个本土美妆品牌，有自己独立的大型供应链与制作实力，之前服务过相关设计，因为对我们的信任，这一次接手为旗下新品牌JELLEND，进行全新的形象设计。客户需求明确，风格沟通确立之后，直接开始设计。

Brand positioning

The brand image

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