The brand image
Has already had certain popularity in international and domestic market.
The audience is mainly in the second and third tier cities between 30 and 49 years old.
Have certain technological advantages.
But the image is more traditional and conservative.
在国际和国内市场上已经具备一定知名度
受众主要为二、三线城市30~49岁群体
具有一定的科技优势
但形象较传统并保守
Why do consumers love samsung and sony?
SAMSUNG / 三星 / 1946
超级靓彩技术
超级局域控光技术
SUHD技术——色域甚至高于OLED，色彩表现相当于传统电视的64倍，亮度高出2.5倍
Always insist on "combining fashion with technology"
Create a higher level of appearance by designing products with a sense of fashion.
始终坚持“将时尚与科技相结合”
通过具有时尚感的产品设计，塑造更高颜值
SONY / 索尼 / 1969
3个月抢占OLED市场60%的份额
特丽靓彩技术
4K迅锐图像处理引擎PRO
PRO11显示技术，提升亮度、清晰度和对比度
In product design also pursue acme innovation.
Integrate cutting-edge and avant-garde ideas into product design.
Create a more aesthetically pleasing product design and experience.
在产品设计上也追求极致创新
将最前沿、前卫的理念融入到产品设计当中
塑造更美观的产品设计和更佳体验
Brand advantage
OLED全球前三强
日德标准
30年老企业
进军第一梯队 创维与索尼、三星的区别在哪里 ？ Black technology / 索尼 / 黑科技 追求创新、前卫 重视科技硬实力和技术研发 High-grade digital / 三星 / 高档数码 注重技术和设计的创新，追求科技与时尚的结合------------------- Common ground 共同点：aFocus on product technology 以产品技术为重------------------ SLOGAN / 凝集健康科技 ---- The development and development of technology focus on consumers 技术研发与发展 以消费者为重
TOUCH / 感知
Frontier technology, perception of life.
前沿科技 感知生活
Perception is the point in which human beings connect with the world. Human beings are constantly exploring everything around them and feeling everything around them. 感知，是人类与世界相连的点 人类总在不断探触身边的一切、感受身边的一切-----------------------------------------------------------------------------------------------------health 健康 / The protection of perception.对感知的保护--------Science and technology 科技 / Perceptual reinforcement Release, extension
