The survey conducted a month-long survey of users of toothbrush category, and chose Beijing, Shanghai, shenzhen and chengdu to conduct one-to-one dialogues among consumers.
This research has played a key role in the positioning of subsequent brands.
It also established the image design, product research and development, pricing and consumer pain points of the OCLEAN electric toothbrush, and also found the opportunity point of the brand.

本次调研针对牙刷品类用户进行了为期一个月的调研，分别选择北京、上海、深圳、成都四大城市进行消费者一对一对话。
本次调研给后续品牌的定位起到了关键性作用。
也同步建立了在OCLEAN电动牙刷上市前的形象设计、产品研发、定价、消费者痛点等，也找到了品牌的机会点。