NUBIA – Annual design plan

client

NUBIA

main roles

advertising, Creative concept, Product image

project timeline

2 weeks

The Brief

The bid was Nubia's annual bid, which involved brand analysis and recognition of previous product lines, as well as some packaging design and peripheral design. The focus is on the visual design of the new Z11 creative advertising in Nubia. When we got the manuscript, it was only 10 days before we finally succeeded in winning the bid. 此次竞标为努比亚的年度竞标，比稿内容涉及品牌分析以及对于以往产品系列的认知，以及一些包装设计、周边设计。重点在于对于努比亚年度新品双摄Z11的创意广告视觉设计。我们拿到稿件的时候，只有10天不到，最终成功拿下此次竞标。

Make professional photography easier.

努比亚-让专业摄影变得更简单

Nubian has been presented to the consumer's brand image is more of a technical, leveled off, young consumer market in the current lack of young people's character - blunt move feeling, elegant brand essence, the beauty of photography.
努比亚一直以来呈现给消费者的品牌印象更多的是技术性，趋于平稳，在目前的年轻消费者市场缺少年轻人的特质-冲动感。
品牌调性优雅，主打摄影之美。

Z11 Mini S: neutral, young and outgoing.

Z11 Mini S：中性气质、年轻味道、外放性情

Double shot is better.
双摄更出色

Double shot is not new.
双摄并不新鲜
A number of mobile phone brands are already taking photos.
众多手机品牌都已经在打双摄

Consumers have already assumed that a double shot will produce a better picture than a single shot.
消费者已经默认，双摄能拍出比单摄更好的照片

Good pictures VS Young people.
好照片 vs 年轻人

When photography became something that was easy to achieve,
Young people's understanding and need for good photos has also changed.
当摄影变成了一件随手可实现的事时，
年轻人对于好照片的理解和需求也发生了变化

The significance of today's photos has been diversified, not only as a memorial, but also more of a social need.

今天照片的意义已被多样化，除了当作纪念，更多的是社交需求

Snap it down and upload it quickly to the Internet.

立刻拍下来、迅速PO上去

Use photos to show your immediate life.
Put photos on social platforms instead of hiding them at home.
用照片展示自己即刻的生活状态
把照片放在社交平台上而不是私藏在家里

We strive for better pictures, to show that we are good at every moment.

我们追求更好的照片，是为了展现每时每刻出色的自己

Photos become a social language for young people.

照片，变成了年轻人的一种社交语言

What they care about is not just the professionalism of mobile photography.
It's the lifestyle that's behind mobile photography.
他们在意的不仅仅是手机摄影呈像的专业性
而是手机摄影背后所展现的生活方式