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The Brief
On the 30th anniversary of skyworth, we need to comprehensively promote the design style of skyworth's website so as to match the brand image and positioning of the international strategy. To achieve multi-category display and overall aesthetic compatibility, and in the market similar brand official website has the design language of its own. 创维30周年阶段，需要全面提升创维目前官网设计格调，使其匹配国际战略的品牌形象与定位。 达到多类别展示与整体美感兼容，并在市场同类品牌官网中具备创维自身的设计语言。
Existing problems combed
01:There is a gap between the visual and the brand image.
官网视觉与品牌形象之间存在差距
02: The "about skyworth" part of the visual rigidity,There is no way to convey the science of skyworth Strength and human emotion.
“关于创维”部分视觉死板，无法传达出创维的科技实力和人文情感
03: The overall visual effect is more conservative.
整体视觉效果较保守
04: WeChat, weibo icon position Unreasonable, affect the overall aesthetic effect.
存在无效链接，影响用户体验感
05: There is too much information in the navigation bar, and the audience cannot capture the information accurately.
导航栏信息过多，受众无法准确捕捉信息
06:News page layout is monotonous, give a person An old, rigid impression.
新闻页面排版单调，给人以陈旧死板的印象
07:Part of icon design can be visually misleading.
部分icon设计易造成视觉误导
Upgrade strategy
Frontier technology, perception of life.
前 沿 科 技 ， 感 知 生 活
The development trend of the website
Wisdom智慧 /Pay attention to experience注重体验 /Communication and interaction沟通交互
The communication function of the website Higher requirements.
对官网的沟通职能提出更高要求
Perception of time感知时代 + Communication consumer建立消费者沟通
The requirements on the design of skyworth website.
对创维官网设计提出的要求
Forward design sense 前沿设计感/Clear frame structure明晰框架结构/Embody the characteristics of Skyworth体现创维特质
User experience
Architecture level / Visual level / The technical level