In college，The independent advertising department made my compulsory course divide into two major sections: marketing strategy and brand design.
In addition to swot analysis, competitive product analysis, advertising psychology, media budget and so on, there are many theoretical support and practical work. Additional design learning and drawing ability examination in addition to the basic design software, and video production, three-dimensional deconstruction, spatial learning, the traditional Chinese painting, sculpture, aesthetics and technology such as comprehensive ability of learning.
At school, I also worked as an intern in some companies, and I chose a company that needed hand-drawing skills as the chief illustrator.
In the campus, I served as the secretary of league branch secretary, vice squad leader, deputy editor of the editorial department of the school youth league committee, minister of propaganda department of the school, propaganda and planning of broadcasting station, and reporter of the school magazine. Responsible for the design of various publicity products and the promotion of practical activities, as well as the judges and planners of all kinds of large-scale activities. The school committee is directly affiliated to the production planning and distribution of the school magazine.
Also obtained the 2008/05 national times golden boy award - the 17th yahoo webmaster image design advertising award, the first year the school was the only shortlisted. 2009/05 golden boy award of the national times - the 18th wukong Internet advertising award.
在大学期间，独立的广告学系，让我的必修课程分了两个大板块：市场策略与品牌设计。除了swot分析、竞品分析、广告心理、媒体预算等还有很多理论性支撑与实践作业。另外设计上除了基本的设计软件学习和绘画能力考核，还有视频拍摄制作、立体解构、空间学习、国画、雕塑等审美与技术综合能力的学习。

在校期间，我还同步在一些公司实习，我选择了一家需要手绘能力的公司，担任首席插画师。
在校内，担任过班级团支部书记、副班长、校团委编辑部副主编、校宣传部部长、广播台宣传策划、校刊记者，负责各类宣传产品设计以及实践活动推广，并作为各类大型活动的评委以及策划人，校团委直属校刊的生产策划以及发行等。

也同步获得2008/05国家级时报金犊奖 - 十七届雅虎站长天下形象设计广告奖，首获当年全校唯一入围。2009/05国家级时报金犊奖 - 十八届悟空威客网广告奖

The period 2012-2014， I began to engage in the most competitive real estate advertising industry in shenzhen. In the industry trend, it has experienced the peak period of real estate brand building, and the time when the real estate brand is demanding competition for the design. During my recent graduation, I worked as a designer in wind fire creative co., LTD., and learned the basic, aesthetic, design and expression abilities of all design software and industry rules.

Then in 2012, I joined black arc ogilt advertising co., ltd. as a senior art director, and entered the promotion period of my advertising career, and the skills of formal learning strategy and market insight and other dimensions. Ogilvy training mechanism also gave great learning space, in practice, a large number of embodied in the bidding skills strong performance, advertising creative, design, execution, and joined the core project, obtained the very big exercise, for later laid a solid experience in advertising career.
Subsequently, the company started with the general manager of omei south China and started to spread it, increasing the stickiness of the project service and strengthening its own management cooperation.

Service customers are: China resources land - trail bay, China merchants property - Pisces island, agile - under the gaoligong mountains, the city real estate - continental, hainan - month hotel, China railway construction, the international city, China resources land - former sea center, Hong Kong new world group - Qin Lan fuli - is located in mangrove bay, shenzhen - baosheng, was MIDTOWN, figure years, square, Long Guang century building, lemmon waterside pavilion in the spring.
2012-2014期间，正式开启广告工作的生涯，这一个阶段，我开始从事深圳当时最具竞争的地产广告行业。行业趋势上，经历了地产品牌塑造的巅峰时期，以及地产品牌对于设计高要求竞争的时期。工作经历上，刚毕业期间，在風火创意有限公司任职设计师，学习所有设计软件的基础、审美、设计表达的综合能力以及行业规则。

随后2012年加入黑弧奥美广告有限公司担任资深美术指导，进入我广告生涯的上升期，正式学习策略、市场洞察等维度的技巧。奥美的培训机制也给了很好的学习空间，在实践运用中，大量的体现在竞标技巧、广告创意表现、设计强执行上，并加入到了核心项目中，得到了非常大的锻炼，为以后的广告生涯奠定了坚实的经验。
随后，与团队骨干加入奥美华南区总经理创办的公司开始传播，增加项目服务粘性的同时也开始强化自身的管理协作。
服务客户有：华润置地-小径湾、招商局地产-双鱼岛、雅居乐-高黎贡山下、创城地产-欧陆、海南-月舍酒店、中国铁建-国际城、华润置地-前海中心、香港新世界集团-秦澜、富力-红树湾、深圳-宝生MIDTOWN、花样年·福年广场、龙光·世纪大厦、莱蒙·水榭春天

In July 2015, it was the first time in my career that I looked forward to an opportunity for cross-field challenge. Clinging to the past, but wanting to explore the motive of advertising truth. I subsequently joined anker as creative director with China creative group. In addition to creating a creative team. I hope to go to the real advertising demand side to see, I hope that I can more deeply grasp the real demand of advertising landing. I hope to understand and digest why a brand needs advertising, and to understand the real problem of the customer's concern. Of course, this time I gained a lot.
2015年7月，是职业生涯第一次期待跨领域挑战的一次机遇。依附以往，但希望探索广告真相的动机驱使。我随后加入anker与中创集团担任创意总监。除了打造创意团队之外。我希望去真实的广告需求方看一看，希望自己能更深入的抓取到广告落地的真实需求。希望跳出广告人的圈层去理解和消化为什么一个品牌需要广告，并且去了解客户主关心的真正问题在哪里。当然这一趟旅程，收获丰盛。

After 2016, I will return to the brand advertising, and focus on researching new media and film and television industry, and try to build interactive experience with small programs and other experiences. To lead the team, is responsible for managing the design, 3 d rendering, video editing, copywriting, illustration, new media group, etc., in addition to the big brand service, also began to focus on innovative brand shaping. From team building, creative production, strategic direction to project management, the main responsibility. On the customer's proposal and communicate fully experience benefit party a gives me the dimension of ascension, also made me a better understanding of advertising communion and build demand and consumer demand, let me begin to enter a period of deeper love advertising.
Is mainly responsible for the project with HUAWEI, HONOUR, VIVO, NUBIA, SKYWORTH, 1 MORE headphones, brand toothbrush, millet ecosystem OCLEAN intelligent meters, beauty makeup brand jerry, such as its brands such as college is mainly responsible for the bidding project has: TENCENT tian long ba bu mobile game, cool open product promotion strategy, marketing strategy skyworth annual conference, 1 MORE brand marketing case online marketing, etc.
2016年之后，回到品牌广告，同步侧重研究新媒体与影视板块，尝试官网搭建与小程序等交互体验的实践。全力带领团队，负责管理设计组、3D渲染组、视频剪辑组、文案组、插画组、新媒体组等，除了大型品牌服务，也开始着力于创新型品牌的塑造。从团队组建、创意出品、战略方向到项目管理都开始主负责。在客户的提案与沟通上充分得益甲方经历带给我的维度提升，也让我更理解广告需求与消费者需求的共融与建立，让我开始进入更为深入热爱广告的一个阶段。

主要负责的项目有华为、荣耀、VIVO、努比亚、创维、1MORE耳机、OCLEAN智能牙刷、小米生态圈品牌米家、美妆品牌杰丽斯等旗下子品牌等
主要负责的竞标项目有：腾讯天龙八部手游营销策略、酷开产品推广策略、创维年度营销案、1more品牌发布会线上营销等